Peacocks

Fashions



35 - 36 Broad Street Mall, Reading
Tel: 0118 9581287

Description

Peacocks is Britain's hottest value fashion chain right now. The chain recently announced a £15 million expansion programme opening another 30 stores by March 2007. Since 1884, when the first Peacock store opened in Warrington, the chain has been adding new stores and today has 460 nationwide and 46 franchises overseas in Turkey, the Middle East, Ukraine and Russia.
Peacocks is part of The Peacock Group who also own bonmarche. The company was taken private in January 2006.

The secret of Peacock's success is its ability to react quickly to fashion trends at fantastic prices delivering fast value fashion to its customers day in and day out. Between, 30 and 50 new womenswear lines arrive in store every week. This is further endorsed by the fact that Peacocks has been recognised externally winning awards such as Drapers Value Footwear Retailer of the year 2006 and Best Value Retailer of the Year 2005.

Richard Gray, executive fashion director of high-end glossy magazine 10 says; "We think Peacocks is great. You only have to walk around there. A lot of department stores like to bandy about the phrase 'one-stop-shop', but I think that's really true of Peacocks. You can go in there and get that great summer dress and that perfect pair of pumps, and for less money."

Peacocks also takes its responsibilities seriously and has been awarded Cancer Research's Flame of Hope Award as business supporter of the year 2006 recognising the contribution Peacocks has made to the charity through in-store promotions, colleague fund raising and customer support. The retailer is continuing its support for the charity this year by selling a range of pink clothing and fashion accessories being sold in all its stores from mid-September.

Peacocks employs over 5,000 people, has been awarded with an Investors in People accreditation and has an open, entrepreneurial and friendly culture. Senior managers are very visible and there is a deep-rooted passion in the company and the product. Development and progression are extremely important and there are always opportunities to progress. Tim Bettley, managing director, worked his way up through buying to his current position and has been with the business for 12 years.